Tag Archives: advertising

One more reason never to drink Bacardi Breezers

Hayzoos…

Who is the target market for this? I don’t understand!?!

Also, I like that it skips any “look inside you, feel better from within” nonsense and cuts straight to that claws-out competitive attitude that from personal experience, is the simplest and most rapid way to ruin self-esteem and friendships. I mean, have they even considered what people who look like the girl in the picture feel like when they look at this?

Maybe they think this is edgy humour…

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The Role of Women in Sex Scandals: Definitely Misogynist

I hate to be seen as supporting the University’s propaganda machine, but reader, tweeter and  friend “hankie” forwarded me this video by a UniMelb lecturer. It’s about why the identities and stories of women are ignored in sex scandals, especially the most recent NRL one. The lecturer, Dr. Rosewarne, suggests that like in advertising, film and television, the narrative of this sex scandal has seen the woman as a) a faceless, personality-less sexual body and b) an attachment to group bonding exercises so they don’t seem too gay. I think this person might mixing up ‘the story’ according to Matt Johns and co with ‘the story’ according to the media, but nonetheless, a worthwhile watch.

The issue was thrown into light for me recently when invited to join this group on facebook, a collection of people who saw it fit to respond to the “pro-Matt Johns” groups that were emerging at the time. I have to admit, I experienced a glimmer of hesitation when I first saw the group. “Supporters of Clare”? I thought? “But, what if all Clare did was do something silly when drunk (we all do), be upset about it (we all do) and then sell her story to the press?” And then I remembered who she was up against. The machine. An epic media managing, million dollar industry harnessing the anger of potentially every NRL supporter in the land.

Ultimately, to me, that is why Clare deserves support. The behaviour of musculuar, wealthy jocks isn’t questioned enough in our society (a loss felt not only by adults, but to be felt boys and girls who idolise these players) and kudos to anyone with the guts to say something.

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OCD fo’ life

OK, I might be just seeing things here, but to me this ad screams OCD HUMAN WOMAN BITCH WITH NO SENSE OF HUMOUR:

woman insurance

while this one, says “I’m just, some dude, doing dude stuff, I’m just chilled out and shit”

man insurance

Pink paper pad, pacer pen, super neat handwriting, no sense of humour v. blue background, less neat hand writing, relaxed tone and that ultimate symbol of modern masculinity: an Xbox. Am I projecting?

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