Tag Archives: stereotypes

Hunter S. Thompson and the twilight zone

I have a unfortunate habit of making generalisations, so here’s one for you: tortured aspiring writer boy types have a tendency to dig Hunter S. Thompson. Call it a target market. I’d even hazard a guess as to why. Thompson strikes that elusive space between being similar enough these boys to feel that he’s on their level and different enough to be envied and admired. On one hand he was disaffected, decidedly unprofessional and took drugs and on the other, he’s widely-read, a creative pioneer.

It’s a tendency that shows itself most starkly when you consider Thompson’s personal life. He left behind an immense vault of quirky anecdotes and stained memories with the people he worked with, partied with, married and wrote about. Some of these shards were hashed together in the film “Gonzo: The Life and Work of Hunter S. Thompson” which screened late last year at ACMI. Well-researched and edited, it did a rather attractive job of relating the bottle-a-day, womanising, gun-toting lifestyle of this American Legend and it’s consequences. Of course, with some writers, you can get away from their deeply flawed personalties when you read them, but no, not Hunter — so consistent were his attitudes. so great the ego in his work,

So, it should have been no shock when I read this letter, on the rather excellent blog “Letters of Note” (click on the link for a transcription):

Still, it kinda was. Not only is he abusing this director, this Holly Sorensen character, by calling her a “lazy bitch” (on paper, I might note, instead of giving her a call or paying her a visit), he’s humiliating her in front of what appears to be a number of her colleagues. Abuse. Nothing less. It’s horrendous stuff, particularly to us, a generation of sexual harassment trained, occupational health and safety aware types.

But is it misogynistic? And does it make Hunter S. a woman-hater? There are a number of facts in the “yes” camp. It’s patronising, it’s rude and it’s been written by a man to a woman and CCed to a bunch of men who the author has named as worthy colleagues. Add to that the phrase “Michael Thomas, who is a very smart boy” — subtext “unlike you, you lazy bitch” — and of course the “lazy bitch” line itself, and we’re hardly getting a picture of a chap with respect for women, particularly women in the workplace.

Having said that, the letter was written in 2001 at which point Thompson’s biological age was 65 — pretty much old codger territory. His brain would have been irriversably drug whipped and he wasn’t the most pleasant of men to start off with. While Sorensen’s gender is unavoidably relevant here, I get the feeling Thompson would just as thoughtlessly written the same letter to a man. In fact, I reckon Thomson falls prey to yet another awful stereotype I’ve been bottling up: terribly clever men who spend so much time coping with their own existence, it doesn’t actually matter who you are, you’re less important than they are. I encounter men like this regularly, and at first I think they’re misogynist or racist or whatever, but quite quickly it becomes apparent that they’re not out to make me feel sidelined because of who I am, they’re just working so hard on holding their persona together they can’t afford me or anyone else any genuine attention.

It’s worth noting here that I’m aware how sexist it seems to be stereotyping men, but I firmly believe that women are much more likely to be socialised into considering how their actions affect others, and are thus much less susceptible to this frame of mind, though of course, neither are they totally immune.

Hunter S. Thompson made a name for himself by kicking political correctness up the arse and abandoning all social mores including the barest skerrick of respect for women. It’s like the classic case of the lovably irreverent village drunk who is sitting on everyones shoulders Friday night, but come Monday morning, the townsfolk have gone back to work, all the while tut-tutting the drunk: he’s lost his job, he abuses his wife and golly gosh, he doesn’t have a single functioning relationship left. Hello townspeople, how is meant to be both? I’m not apologising for Thompson’s hideously selfish behaviour, but rather trying to examine what we want modern masculinity to look like when we applaud Thompson in one realm and condemn him in another. A cowboy on paper and a SNAG in person? I’m confused.


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Coke: not misogynist…for now

Twitter users have slammed Pepsi for a recently released iPhone app, labeling it sexist and prompting an apology from the former Britney-faced soft drink manufacturer. Good.

The app provides pick up lines and other relevant information (like vegan restaurant locations) to users, based on the category of girl they are dealing with — “nerd”, “treehugger”, exchange student” etc.

“Our app tried 2 show the humorous lengths guys go 2 pick up women,” Pepsi said. “We apologise if it’s in bad taste & appreciate your feedback.”

Go Market Capitalism! That’s as democratic as it comes, right?

There are two things I want to say about this:

Firstly, I’m not instinctively offended by the app. Of course stereotypes are lazy and demeaning, though it feels more tedious, than downright offensive in this context. Perhaps it’s the fact that so many kinds women are categorised in the app that it seems that noone in particular is being victimised? Or maybe it’s the fact I reckon you could just as easily write a program like this about men–would that be labelled sexist too? More than anything, this kind of marketing plays to the same audience as portrayals of masculinity in Flight of the Conchords–something I have blogged about in the past–or The Game. Such constructions of men as straight, predatory/pathetic (how ever you read it) and sexless are arguably more oppressive than the rather predictable characterisations of women.

Secondly, consider this.

Pepsi’s “Amp Up Before You Score” app prompted a storm of protest on Twitter, with commenters suggesting people drink Coke instead.

Really? Coke? That’s your idea of boycotting of sexist marketing practices, Twitter? Are you so quick to forget:



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One more reason never to drink Bacardi Breezers


Who is the target market for this? I don’t understand!?!

Also, I like that it skips any “look inside you, feel better from within” nonsense and cuts straight to that claws-out competitive attitude that from personal experience, is the simplest and most rapid way to ruin self-esteem and friendships. I mean, have they even considered what people who look like the girl in the picture feel like when they look at this?

Maybe they think this is edgy humour…


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OCD fo’ life

OK, I might be just seeing things here, but to me this ad screams OCD HUMAN WOMAN BITCH WITH NO SENSE OF HUMOUR:

woman insurance

while this one, says “I’m just, some dude, doing dude stuff, I’m just chilled out and shit”

man insurance

Pink paper pad, pacer pen, super neat handwriting, no sense of humour v. blue background, less neat hand writing, relaxed tone and that ultimate symbol of modern masculinity: an Xbox. Am I projecting?


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